Real-world sales leadership and training focused on human connection, consistency, and discipline.
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This is where sales meet psychology and common sense.
We help founders and sales teams build scalable sales organizations using time-tested principles that have worked for generations.
Our approach is grounded in human communication – the tone of voice, the well-timed pause, the structured conversation – because in a world full of automation and noise, making genuine human connections is still what closes deals.
We also teach something most salespeople miss: how to engineer serendipity. That means putting yourself in the right places, with the right mindset and habits, to create opportunities instead of waiting for them.
It’s the discipline of showing up, adding value, and letting your network work for you, not by chance, but by design.
No tricks, no shortcuts, just proven strategies, clear communication, and disciplined execution that drive real results.
Align the goals of your sales, marketing, and tech teams to maximize your impact and reduce your company’s wasted efforts.
Experience the benefits from decades of sales expertise because your time is worth it’s weight in gold.
Clear communication is a founding value at FrankTalk, and in the age of AI it’s never been more important.
Most companies fail because of bad systems and poorly structured processes. Our specialty is finding those weaknesses and fixing them.
FrankTalk provides a range of services to boost your sales performance and build a rock-solid sales foundation:
Fractional CRO of Sales
Part-time strategic sales leadership to align your team and strategy. We act as your on-demand sales executive – guiding your sales strategy, hiring the right people, and establishing the processes you need to scale, without the cost of a full-time CRO.
Sales Training (Group & 1-on-1)
High-impact training programs to transform your team into top performers. Frank runs interactive group workshops and targeted individual coaching that teach the psychology of selling, effective communication, and consistent, disciplined sales habits.
Sales Hiring & Onboarding Support
Avoid costly hiring mistakes by using our expertise in recruiting and onboarding salespeople. We help you attract the right candidates, assess their fit, and accelerate their integration with structured onboarding and performance development plans.
Networking & Partner Strategy Training
Transform your salespeople into relationship builders with a ‘superconnector’ mindset. We train your team to excel at trade shows, industry events, and partnership development – making meaningful connections, generating referrals, and building channel partner programs that expand your reach.
Keynote Speaking & Workshops
Bring FrankTalk’s no-nonsense sales expertise to your next event. Founder Frank Bastone delivers engaging keynotes on sales psychology, networking, and building effective sales teams – blending real-world stories with actionable insights to inspire and educate your audience.
We coach your team to engineer serendipity – the skill of creating your own luck through intentional relationships and strategic presence.
From choosing the right events to attend, knowing how and when to follow up, to building authentic value with every connection, this mindset shift turns passive salespeople into active opportunity creators. Your network becomes more than a list – it becomes a living ecosystem of value and reciprocity.
Here are some of the most common questions we receive.
Book a call to learn more
Do you offer customized sales training or standardized programs?
FrankTalk specializes in customized sales training programs tailored specifically to your team’s unique challenges, market conditions, and business objectives.
How long does it usually take to see results?
Most businesses see significant improvements in sales team productivity, pipeline growth, and revenue within 30 to 90 days, depending on the scope of engagement.
What industries does FrankTalk have experience with?
FrankTalk has extensive sales consulting experience across various industries including real estate, technology, insurance, luxury goods, SaaS, and more.
Can you help with sales recruitment and onboarding?
Yes, FrankTalk provides structured recruitment processes, comprehensive onboarding programs, and ongoing training to help you attract and retain top-performing sales talent.
Does FrankTalk also assist with developing sales playbooks and scripts?
Yes, FrankTalk creates detailed, customized sales playbooks and proven scripts to standardize daily activities, enhance consistency, and boost your team’s overall effectiveness.
Do you offer long-term strategic support or just short-term consulting?
FrankTalk offers both short-term consulting and long-term strategic partnerships, depending on your business goals and specific sales challenges.
Book a free discovery call to talk about your goals. We’ll have a frank conversation about your current challenges and how our experience-based approach can help you build a consistent, high-performing sales engine.