Assess your current sales approach and market positioning, then develop a clear sales strategy and playbook. We ensure your sales efforts are unified with marketing and overall business goals for maximum impact.

Especially for founders and early-stage companies, we establish the core building blocks of a scalable sales organization. This includes setting up pipelines, defining sales KPIs, and implementing consistent reporting and processes so nothing falls through the cracks.

Leverage our recruiting expertise to find and onboard the right salespeople. We’ll write compelling job ads, conduct interviews, and identify candidates with the hunger and fit for your culture. We utilize structured onboarding plans and ongoing coaching to turn new hires into productive reps fast.

As your fractional CRO, FrankTalk will actively manage your sales team’s performance – running sales meetings, tracking metrics, and holding the team accountable to goals. We bring the discipline and rhythm of a seasoned sales leader, fostering a culture of consistency and results.

We teach your team how to leverage tone, body language, and even the power of silence in sales conversations. By understanding the psychology of how buyers respond, your salespeople will learn to ask the right questions, listen actively, and build genuine rapport with prospects.

Every sales call or meeting should have a purpose and a flow. We train reps in a proven structure for sales conversations – from the opening hook, to discovery questioning, to handling objections and closing confidently. This structure gives even junior reps a framework to rely on, improving consistency across your team.

In group sessions, we incorporate realistic role-playing scenarios (like pitching a new client or navigating a tough negotiation). Frank provides blunt, constructive feedback in real time. Your team will practice, improve, and gain confidence in a supportive environment.

One-off training has limited impact – real change comes from ongoing practice. We offer follow-up one-on-one coaching sessions to reinforce techniques and ensure accountability. Salespeople develop disciplined routines (daily outreach, pipeline management, follow-ups) and we help reinforce those habits over time.

We start by clarifying exactly what you need – from the skills and experience to the personality traits that fit your culture. This ensures your job postings and interviews target candidates who truly match the role and your company values (for example, those with the resilience and communication style you require).

For your existing team, we can evaluate performance gaps and implement improvement plans. This might involve mentoring your sales manager on better coaching techniques, setting up a weekly training cadence, or providing direct coaching to reps who are struggling. The goal is to continually develop your sales talent so they remain motivated and effective.

Writing compelling job descriptions that attract quality candidates is one of our specialties. We then actively source and vet applicants. FrankTalk will sit in on interviews (or conduct them for you), asking the tough, revealing questions that identify drive, coachability, and integrity. Our real-world sales experience helps us spot red flags and “can’t-teach” qualities in candidates.

Once you’ve made a hire, we don’t stop there. We design a structured onboarding plan for the new salesperson’s first 30-90 days. This covers product training, sales process immersion, shadowing top performers, and setting clear activity and revenue targets. We’ll coach your new hires through their early calls and meetings, shortening the learning curve.

We prepare your team to make the most of industry conferences, trade shows, and networking events. They’ll learn how to break the ice with anyone, craft an elevator pitch that sparks interest, and work a room without fear. We also teach subtle tactics like body language at booths, effective use of business cards/QR codes, and how to quickly identify high-potential contacts in a crowd.

The best salespeople generate a significant portion of business from referrals. We show your team how to cultivate a referral mindset – from asking happy clients for introductions, to networking with industry influencers and alumni groups. Over time, your salespeople will naturally create a web of connections that feeds your pipeline with warm leads.

If channel sales (indirect sales through partners) is part of your growth plan, we’ll train your team on creating and managing partnerships. This includes finding complementary businesses to partner with, developing mutually beneficial referral arrangements, and training partners to understand and recommend your offerings. We provide scripts and frameworks for approaching potential partners and maintaining those relationships long-term.

Networking isn’t a one-time activity – it’s about consistent follow-up and adding value. We instill habits for staying in touch (such as a structured follow-up schedule after events) and ways to provide value to contacts (sharing useful insights, making introductions without being asked, etc.). This positions your salespeople as helpful connectors in their network, not just sellers.

Understanding the human factors in sales. Frank shares how things like first impressions, tone of voice, and empathy dramatically impact closing rates. Audiences learn why sales is more about people than technology, with anecdotes from Frank’s career leading sales teams.

A talk especially for founders and sales managers. Frank cuts through the fluff and shares what truly drives a successful sales culture: clear communication, accountability, consistent training, and a focus on fundamentals. Listeners come away with actionable ideas to improve their team’s discipline and results immediately.

Perfect for salespeople and business development professionals. This session teaches how top performers build and leverage networks. Frank reveals steps to expand your influence, from volunteering in industry groups to using LinkedIn authentically, and how these efforts translate into more sales opportunities.

In addition to keynotes, we can run half-day or full-day interactive workshops on-site. Topics are tailored to your needs, such as Cold Email & Calling Mastery, Effective Sales Pitch Practice, or Building Your Startup’s First Sales Playbook. These workshops combine teaching with hands-on exercises so participants not only learn but also practice new skills during the session.